Making Lycurgus more Lycurgus
The rebrand for Dutch volleyball club Lycurgus is driven by a single, universal idea. All elements of design system are inspired by the ancient Greek world. The world in which the club’s namesake lived: Lycurgus, the legendary lawgiver of Sparta and the first ruler who recognized the importance of sports. The combining of old and new styles gives a nod to the traditional while re-establishing the brand as modern and fresh.
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QUOTE KLANT
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